The next time you log in to your Boombox account, a new friend will be there to greet you: lists…. Read more
You’ve heard it a million times: Online quizzes “engage” viewers.
What the heck does that mean?
Engagement is a strange term thrown around a lot in the digital world. It seems so abstract, and everyone wants it, but what does having engagement mean?
The meaning is actually pretty literal. Engagement is what happens when people’s minds tune into your content online. Often, a key signal of engagement is some form of interaction, like whenever they comment, like, or share your stuff on social media. We’re not talking marriage engagement…
There’s such a focus on engagement because it’s becoming an important factor in how often search engines and social media platforms show your content to other people. Plus, it means you have an active audience, who is ready to buy what you’re selling—whether that be a product, service, or information—and sharing it with others.… Read more
Thanksgiving is a time of gratitude, and I am thankful for smart content marketing pioneers.
To run a successful content marketing strategy, you need to stay up-to-date on the latest tips and tricks that will make your content soar.
Instead of wading through endless research papers and boring search engine data, let the content marketing experts teach you what they’ve learned from practicing content marketing every day…. Read more
Is there such thing as a stupid question? 1
Thankfully, there’s a Wikipedia article all about the phrase, “There’s no such thing as a stupid question.” Of note from the page is this quote from scientist Carl Sagan:
“There are naive questions, tedious questions, ill-phrased questions, questions put after inadequate self-criticism. But every question is a cry to understand the world. There is no such thing as a dumb question.“
So that’s one point in favor of “there are no stupid questions.” But as a sports fan, my senses are assaulted each year as reporters compete with each other to see who can ask the dumbest question at Super Bowl Media Day. Before Super Bowl XLIX, for instance, a guy asked Seattle Seahawks coach Pete Carroll if the Super Bowl was “a must-win game.”… Read more
No, you can’t steal it, although you probably want to. It was, after all, the most viewed article of the year for them.
In case you’ve been living under a rock for the last two years, The New York Times published an online quiz on December 21, 2013, called “How Y’all, Youse and You Guys Talk.” Although the dialect quiz only lived on the Times website for 11 days, it became their most read article online in 2013, beating out the Boston Marathon bombing and op-eds by Angelina Jolie and Vladimir Putin, which also made the top 10.… Read more