You’ve heard it a million times: Online quizzes “engage” viewers.
What the heck does that mean?
Engagement is a strange term thrown around a lot in the digital world. It seems so abstract, and everyone wants it, but what does having engagement mean?
The meaning is actually pretty literal. Engagement is what happens when people’s minds tune into your content online. Often, a key signal of engagement is some form of interaction, like whenever they comment, like, or share your stuff on social media. We’re not talking marriage engagement…
There’s such a focus on engagement because it’s becoming an important factor in how often search engines and social media platforms show your content to other people. Plus, it means you have an active audience, who is ready to buy what you’re selling—whether that be a product, service, or information—and sharing it with others.
Impressions, clicks, and growing an audience are also signals of engagement, and social quizzes are one of the best ways to grow these little interactions so they amount to a benefit for all parties.
Not quite sure how creating online quizzes could boost your engagement bottom line? Take a journey with us through these super cool ways a quiz can help you gain a larger, more actively involved audience in no time.
1. Get More Impressions From News Feeds
Have you ever scrolled through your Facebook news feed and wondered why you see posts from the same people when you have hundreds of friends? That’s because Facebook has created an algorithm that tracks certain user habits—like whose posts you like and what type of posts you interact with most—to show you more relevant content.
Facebook also picks the types of posts it likes best based on user habits. Posts that include videos or links tend to show up more often in news feeds than those that are simply text. This is because they tend to get more engagement from users.
Online quizzes are engagement magnets. They include a link and cool social share image (at least they should), and good quizzes get a lot of clicks. This encourages Facebook to put quizzes in people’s news feeds more often. An impression is every time someone looks at your content. Usually it refers to paid online advertising, but it can also refer to social media. The more people get to see your quiz, the more people will take it, and the more they’ll engage with your offer or brand. That’s a lot of engagement.
2. Increase Impressions by Getting Featured on Other Websites
Quizzes are pretty cool. They are fun for users and they help break up a lot of the monotony we see online every day. This makes good quizzes juicy content, even for those who didn’t create it. A well-made, fun quiz that goes viral gets picked up and written about by digital publications and blogs all over the Internet. Even if your quiz doesn’t go nuclear, it can still get posted by a few blogs, which increases your visibility in front of new audiences.
If your goal is to make more impressions on online viewers, a quiz is a great piece of content to drive that effort. Who doesn’t want chime in on the quiz, “Who Said It: Ben Carson or Mac From It’s Always Sunny in Philadelphia?”
3. Entice Users to Click With Irresistible Headlines Perhaps the single most important, and most difficult, part of creating a social quiz is writing a head-turning headline. Unfortunately, there is no magic tip I can give you to teach you how to write the most slyly seductive headline on social media, but there are a few things that tend to work well.
- Comparisons – “Who Said It?” quizzes are really popular right now, as in, “Who Said It? God or Kanye West?” These are good for building brand awareness and coaxing a few chuckles.
- Actually Headlines – Using the word “actually” in a quiz headline challenges the user. It’s the difference between, “Do You Know English?” and, “Do You ACTUALLY Know English?
- Call on a Celebrity – People love famous people. Try name dropping in your quiz title to automatically draw the eye of their fans.
Remember, these guidelines are just tips to get you started. Find a headline that shows your personality, is a little bit shocking, and adequately describes the quiz, and you’ll have quiz title gold in no time.
4. Relevant Offers Equal More Clicks
The cool thing about quizzes (one of the many that is), is that they help you fine tune your next step with the user. The offer should probably be the first step you take in creating a quiz, well before you write questions and a headline. What do you want the user to do after they take your quiz? Do you want them to read another article? Check out a product? Sign up for a newsletter? Try another quiz? A quiz makes defining this call-to-action a piece of cake, and you can cleverly direct the user to act just as you want them to. If getting more clicks is your game, a social quiz is one of the best strategies.
5. Get Not One Click, But Many
How many times have you read through the first few lines of an article, figured it wasn’t for you, and hit the back button? This happens all the time. But publishers and marketers want people to stay on the page and consume their content to get the user to the next step.
Quizzes are interactive, so users don’t just click to the page, scan the question, and leave. They answer the question, “click.” And the next one, “click.” And again, “click.” Because users know the quiz is going to be (hopefully) entertaining, relatively short, and rewarding, they are more likely to click on it and actually follow the content all the way through. That’s cool because, not only do you get more out of it, the user does too.
Bonus – if you are using the Boombox platform, you can sign up for a plan to enable a feature to refresh the advertising on your site to keep the experience for the users, and give more advertising opportunity.
6. Build Your Audience By Showing Some Personality
Thanks to the Internet, people aren’t confined to the businesses near their homes. People can interact with companies all over the world with a few clicks of a mouse. That’s amazing! But that also means that every market is saturated with businesses doing the same thing.
To make yourself stand out against the noise, you have to be unique. Businesses are no longer simply utilitarian, they are full of personality and individuality, and that’s what makes them special to the people who engage with them. If your company needs a little PR, try using a quiz. It’s easy to inject a bit of personality into a quiz, and since they’re so clickable, it guarantees that your audience will get to see the true you.
If they like what they see, they’ll become more loyal to your brand and spread the word to friends and family who may also jive with your vibe. A good example of this is Infusionsoft’s Entreprenuer Quiz (below).
7. Shareability Grows Your Audience
Quizzes are designed for ultimate shareability. They come with social buttons that make it easy to post results on social profiles, and the results tend to be things that people want to tell their friends about. It’s inherently unique information that users can’t help but share.
Because it’s hard to keep quiz results quiet, and because quiz headlines are so clickable, they are great for building new audiences. Users who may be timid or too time constrained to check out articles or product pages will have an easier entry onto your website with a fun and enlightening quiz to guide their way.
Don’t be intimidated by engagement, it’s actually pretty easy and can do wonders for your business.
Use these tips to build a booming quiz and watch your impressions, clicks, and audience grow. You’ll be instantly hooked.