We’ve all been there before – it’s one of those rare slow days at the office and rather than being proactive and getting ahead on next month’s workflow, we find ourselves lost in the endless black hole of the Internet. But no, we’re not doing anything enriching like catching up on news or reading an interesting op-ed article.
We’re doing the exact opposite – we’re spending hours on end taking one online quiz after another. We’re finding out which Harry Potter character we are and what our favorite breakfast food says about our personality. You know… essential information that we wouldn’t be able to get through the day without.
While many marketers may believe that online quizzes are a waste of time, we found a way to capitalize on on people’s inquisitiveness and those rare slow days at the office using online quizzes. And when I say capitalize, it’s just a humble way of saying that we use quizzes to help our clients rake in the big bucks. Here’s how we do it…
Quizzes as a Brand Introduction
Anyone who has worked in digital marketing has heard the phrase “date before you marry” when talking about building relationships with your customers online. And if you’ve worked in digital long enough, you’re probably just as sick of the phrase as the rest of us. But, as much as I hate to admit it, this saying rings true in more ways than one. Let’s look at an example:
You’re trying to sell a $1,000 online course from a brand that nobody has ever heard of using display ads online. First of all, I don’t know what’s more challenging – the fact that it’s $1,000 or that the brand has virtually no following whatsoever. Secondly, do you really think you’re going to make a $1,000 sale to cold traffic using a display ad!?
Sorry to be so blunt, but this is a mistake that thousands of marketers are making every single day. Oftentimes, digital marketers get so caught up in trying to make a direct sale that they don’t consider the mindset that their customers are in when first exposed to the brand.
In order for a potential customer to even consider making a purchase, a brand needs to provide valuable or emotion-provoking content and experiences designed to build trust with their customers. Only after they do this and have their foot in the door can a brand reasonably expect customers to make such a significant purchase. Makes sense, no?
…And you guessed it – interactive quizzes are the perfect way to provide this sort of value to your customers! But why?
Well, as we all know from those rare slow days at work, quizzes are engaging. And as a result, cold users will almost always be more receptive to taking a quick quiz than going all out and buying a product from a brand they’ve never heard of.
But quizzes don’t only make psychological sense, they also make logical sense. Think about it: when you promote your quiz, chances are you’re going to be utilizing social or Facebook ads. And as all of us digital marketers know, the more people engage with your ad, the cheaper the clicks will be. Therefore, the more engaging your quiz, then the more clicks you’ll get, and the cheaper your ads will be!
And we can prove it! At Power Digital, we’ve seen quizzes drive 3x more clicks from cold traffic to a regular blog post and 17x more traffic than cold traffic to a product page! Those numbers speak for themselves.
The Key to Quiz Strategy Success: Segmentation
Not only are quizzes extremely engaging and act as an effective brand introducer, but they also provide us with incredibly valuable insights about our customers. Each question on the quiz provides us with a deeper understanding about each customer’s interests, which we can use to craft ad copy and offers accordingly.
For example, let’s say we are running a quiz for an e-commerce site that sells soccer equipment. We might create a quiz asking who their favorite professional soccer player is.
Using Qzzr, we can export users’ email addresses and answers and use that information to our advantage.
For every user who said that Neymar Jr. was their favorite soccer player, we can retarget them with an ad trying to sell Neymar’s Hypervenom Phantom cleats.
By running campaigns like this, we’ve generated almost $11,000 in revenue while only spending $572.19 on ads!
Now, I know what you’re thinking: How do I ensure that I get their email address so that I even can run a retargeting campaign? While we can’t “ensure” anything, we’ve experienced great success when we create a very strong promotional offer at the end of the quiz. If this offer is compelling and aligns with the brand, most users will provide an email address in exchange for the valuable information and experience you just gave them. See how it works?
Could Your Brand Benefit from Quizzes?
Yes! Quizzes work well as a brand introduction in nearly every industry. We’ve used quizzes for e-commerce and lead gen sites from all walks of life and are always satisfied with the results. So, if you’re wondering if your brand could benefit from online quizzes, just ask yourself: do I want to attract more qualified customers at a significantly cheaper cost? The answer’s easy!
Since we launched Qzzr almost two years ago, we’ve known that images, video, and sound are what make for amazing pieces of interactive content. We’ve heard the voice of our users wanting a faster, easier way to add media to their content and today, I’m excited to announce the first new feature that has been built across all of our tools and brands: Media Search.
Media Search makes it easy to search over 500,000 high-quality, royalty-free, creative commons zero images and insert them right into your quizzes, lists, and polls. Far gone are the days of searching Google for an image, downloading that image to your device, then uploading it into the content editor.
I was absolutely astonished at how much media search drastically reduced the amount of time it takes to create a full fledged piece of interactive content. So astonished that those details have become worthy of a graph…check it out:
Using media search to find, insert, crop images, the time from content creation to publish dropped 19% on lists, 75% on polls, and 61% on quizzes.
Media search is really simple. Instead of the camera upload icon, you’ll see 3 options to add media: Search, From link, and Upload.
Choosing search will bring up media sidebar. Just type in what you’re looking for, choose the best option, and wah-la!
We’ve got big plans for media search. At launch, we’ll search hundreds of thousands of images but over the coming weeks and months, we plan to add more image sources, video and audio clip search, along with many more image customizations and search filters. We can’t wait to show you what’s to come.
Log in to Boombox, Qzzr, or Pollcaster today and start creating the most engaging content in the world, over 40% faster than before. We can’t wait to hear what you think of it, be sure to let us know!
Hoping to see a certain type of media added? Tell us about it in the comments.
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